Trace The Thread

Every garment I make comes with a receipt.

Where the fabric was made, what’s actually in it, who knitted and dyed it, and who cut and stitched the finished thing – me, in St Helier.

Most brands won’t tell you any of that. Vague green claims and deliberate opacity have been the industry standard for years, and people have had enough of it.

EU rules are starting to close that gap. The Ecodesign for Sustainable Products Regulation will eventually require a Digital Product Passport for textiles — real, verifiable data, published. The detailed requirements aren’t finalised and the deadline isn’t here yet.

I’m publishing mine anyway. No bullshit, no hedging.

The silicone logo is made in China. The care label comes from Denmark. I’d rather both were closer to home — neither is currently available at the quality I need at the volume I buy.

If anything below is unclear, or you want to see the supplier documentation behind it, message me on WhatsApp.

Danny McLavey

Founder, Hero’s Thread

Passport v1.0 • Updated 18 October 2026

Genesis Rash Guard

Fabric

Country of Origin: Italy

Care Label

Country of Origin: Denmark

Materials: Recycled Woven Edged Satin

Logo

Country of Origin: China

Materials: Silicone

Made in St Helier, Jersey by Danny McLavey

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