Why 'Hero's Thread'? Because life, like our fitness goals, can feel like a maze. Our name comes from an ancient myth about a hero, a monster, and the simple thread that guided him to safety.

For us, the 'Thread' is two things: the quality fabric of the gear that supports you, and the line of confidence that guides you. The 'Hero' isn't some mythical figure. It's you.

This brand was born from a struggle, to help you win yours.